What are On-Premise Promotions?
Some of Australia’s favourite beers will have the rights to promote their brands through the Pub Payments platform over the coming 12 months.
All of these brands are striving for new ways to connect with customers in a rapidly changing technological environment and have identified Pub Payments as having great potential to simplify the customer experience when engaging with their activity as well as driving adult drinkers back to the on premise!
We will look to bringing news of further brand activity in the near future!
Using the Pub Payments Terminals to engage your customers!
The diagram below shows just how easy it is to be part of our national promotional campaigns!
Promotional Campaigns Explained
(1) Venue Signs Up and Activates their free Pub Payments Terminal
(2) Opted-in customer sent an offer by beer brands directly to mobile (via social media, Facebook, SMS, email)
(3) Customer heads to the venue, shows voucher number to barman who enters directly into Pub Payments Terminal which validates offer in real time and prints out a receipt for customer.
(4) Customer receives offer (eg. free beer) and stays for two more!
(5) Venue is reimbursed for cost of beer by beer brand/brewer via Pub Payments!
Customer is happy, venue is happy, beer brand is happy.
How Does It Work?
Not only do Pub Payments terminals have the ability to issue vouchers for the sale of digital products, they are also able to redeem vouchers which presents companies with a unique promotional opportunity.
The nationwide network of terminals provides the perfect mechanism to manage the redemption of promotional offers to customers in a simple and seamless way for both customers and venues.
Customers receive details of an offer through traditional channels, such as Facebook, email, SMS and more, with a unique code included and a prompt to redeem at the listed participating venues, including yours!
They can then head to your venue, show your bar staff their code to be input into the Pub Payments terminal, and the offer can be fulfilled, with promoters reimbursing you for any costs automatically at the end of the month.
Best of all, you now have some new customers in your venue!
What’s Next? Connect your Pub Payments Terminal!
To be involved in any Promotional activity initiated by our brand partners, firstly, follow the easy steps to set up your Pub Payments Terminal and create a Pub Payments account.
These brands are currently finalising detail of initial activities to be rolled out over the coming month. They will contact you directly once they have further information about activity that effects your venue.
If you have any questions, please contact or call 1300 PRE PAY (1300 773 729).